In an engaging and meaningful way Barbara discusses:
Step-up to your Customer
Experience and Journey
* The Customer Has Changed
... are you adapting?
* The Power of Partnerships
... use your neighbors to grow your business
* Move Customers to Advocates and Marketers
* Become Destination Businesses
* Increase Business by 25%... Starting Now!
* Meet the Millennials: The Customers to Change It All
The sales and customer service experience begins when a customer picks up the phone, visits your website or walks in the door. Customers scrutinize how they are treated after the sale as much as they evaluate a business while making the decision to buy.
What's next -- businesses will need to continue to adapt their playbooks, because changes in the marketplace will continue to stay.
The key requirement for business success is for you to add value in some way. All business growth and profitability come from adding value. Every day, you must be looking for ways to add more value to the customer experience.
Barbara Wold is an internationally known speaker and authority to the retail, consumer, hospitality and tourism industries. More than 40 years of firsthand experience in executive and sales management, marketing and repositioning have made Ms. Wold one of the industries' most sought after speakers. Ms. Wold is an authority on building business through customer driven strategy and maximizing human assets.
Her areas of expertise include customer experience, marketing strategy, consumer and travel trends, branding, redevelopment and tourism, which truly make Wold a master in her field.
Barbara works with many downtowns and cities that are going through revitalization in an effort to boost their economic viability. Ms. Wold also works with airport revenue, the airlines, duty-free and travel retail. Ms. Wold is a representative for the International Council of Shopping Centers (ICSC) and has taught in over twenty countries.